HUBREPORT Futur du E-commerce 2020 - Partie 3/3 - EN

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In the years following the first transaction in 1982, e-commerce initially grew fairly slowly before picking up speed in the past decade and exploding with the Covid-19 crisis. Although the majority of purchases are still carried out via physical retail, the share of e-commerce grew by as much in two months as in the past 10 years! And some giants like Amazon and Alibaba, and marketplaces such as Booking, Expedia, Airbnb, etc., are now striking fear into historic businesses and major hypermarket chains, who not so long ago were themselves accused of market dominance. Companies that had failed to invest in technologies and skills were often already lagging behind in their sector. The advent of Covid-19 left them struggling to survive.

However, the neologism “e-commerce” encompasses a whole host of channels, from “mobile commerce” to “social commerce”, “virtual commerce” and “voice commerce”. In collaboration with the HUB Institute, we identified no fewer than 15 different types of e-commerce in our last inventory!

This HUBREPORT is therefore the last in a series of three dedicated to e-commerce. In it we discuss the strategy of promotional offers, which is very advanced in China, the increasing use of chatbots and virtual assistants, through their various technological applications, as well as virtual showrooms supported by augmented and virtual reality. We will also review the current state of voice commerce and examine one of the year's major trends – the sale of digital products. Technology is playing an increasingly important role in e-commerce, in order to provide a streamlined and contactless consumer experience.

We will guide you through these five recent trends among the 15 channels identified to support your digital transformation!