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HUBREPORT Futur du E-commerce 2020 - Partie 2/3 - EN
Since the first transaction in 1982, e-commerce has grown rather slowly at first, but has gained momentum over the last 10 years and exploded with the Covid-19 crisis. If the majority of sales are still often made through physical retail, the share of e-commerce has increased in 2 months as much as in the last 10 years! And some giants like Amazon or Alibaba or marketplaces like Booking, Expedia, Airbnb,... are now shaking century-old companies or major hypermarkets, once also accused of hegemony. Companies that failed to invest in technology and skills were often already lagging behind in their field. With the Covid-19, they feel more than sorry for themselves.
However, this umbrella term of e-commerce hides a multitude of possibilities: mobile commerce, social commerce, virtual commerce, and voice commerce. With the HUB Institute, we have identified no less than 15 different types of e- commerce in our latest repository!
This HUBREPORT is therefore the 2nd of a series of 3 dedicated to e- commerce. In this second part we cover 5 main types of e-commerce: Presales, Private Sales, the Digital Influencer ecosystem, ReCommerce with its variations of second-hand market, punctual and subscription rentals, and Product Customization.
These practices are becoming increasingly popular to challenge the classic e- commerce sales model, by making it part of a global experience with multiple stakeholders and a will to give meaning. Dive in with us into the key trends to support your business!