• 1 900,00 €

Covid19, inflation, digital disruption, climate crisis & sustainable transition, e-commerce explosion, changing consumer behaviors, microchip supply disruptions and logistical tensions,.... our world is definitely VUCA (volatile, uncertain, complex, ambiguous). And this edition of CES itself has been more than a little disrupted after the last one, limited to the digital format.

Yet more than 2,000 exhibitors and 40,000 attendees decided to defy these obstacles to come celebrate innovation and their faith in the future. The many big players who have thrown the towel should take inspiration from startups. Indeed, as Gary Shapiro, president & CEO of the Consumer Technology Association (CTA), which runs CES, reminds us: innovation requires getting dirty. There is never a good time when all the planets are aligned. On the contrary, it is in times of chaos, transition, and disruption that new ideas, new concepts, new revolutions, and future giants are born.

This CES 2022 has given us a taste of this around electric and autonomous vehicles, smart home, connected health, industry 4.0, digital entertainment, connected retail. Digital technology and innovation continue to move forward, when they are not accelerating, as in the case of the Metaverse, NFT and blockchain. In the midst of this technological effervescence, we appreciate that the subjects of sustainability and inclusion are finally becoming a reality for many players who, just a few years ago, only had faith in ultra consumption around electronics. We are delighted, with the HUB Institute teams, to share our findings in this new report. Enjoy the reading!